David Beckham and Real Madrid's insider story of the day to

 Section 23: an end to this farce
5 was dated 1 of Development of the week - the United States announced the withdrawal of troops from Saudi Arabia, Israel has been suicide bombings, the election of Argentina's hopes of economic reform, who can save the figure hh but in the UK, affecting all the people heart and let the whole nation the media times One thing is undoubtedly a sense of tension is that David Beckham will leave Manchester United to Real Madrid do? meeting, said: critical moment has come, he signed David Beckham for the very optimistic attitude. He said that all conditions have been fulfilled - Ferguson hopes to leave, Beckham wanted to leave, we hope to get him. So let it satisfy everyone. European soccer's North and South forces, but also represents the Latin culture and their Anglo - Saxon culture. allows us to get David Beckham north Fang Jinjun, the Anglo - Saxon cultural sphere into. Real Madrid soccer world will become the United Nations. br> 5 11, Manchester United finally for this long-running farce to an end. they are 2 to 1 victory over Everton, ending the domestic league. In this game, Beckham has scored a goal. That night, Kenyon will eventually clean breast of things, recognizing the club as David Beckham has been quoted and referred to as David Beckham left out 50 million euros transfer fee the club will be considered within the scope. and dereliction of duty is no different, So to a certain time, we must find new players to replace him. The main purpose of the meeting is to TV rights issues to work out a common policy, and Sanchez, the main purpose of this trip is to discuss with the Kenyon David Beckham's transfer issue. So onto the Spanish side of the England he gave to him actual situation. In fact, Beckham has taken the Manchester United foot club, but Kenyon is not completely passive, he said: actions open the door, and this is what Sanchez has been looking forward to things.
drama began last scene, Tony Sanchez came to the meeting in Nice, France. Stephens. who was working with David Beckham together. Sanchez wants to find out that Beckham really want to go to Real Madrid, is skeptical about leaving Manchester United, Real Madrid is the club that he most wanted. And Stephens is Sanchez want to hear the words: Yes, no doubt. In addition to Manchester United, Real Madrid, Beckham is the most favorite team. something else, it does not matter. on. He said that before the official launch of the transaction, David Beckham also need to know two things. First of all, his salary at Real Madrid is not negotiable. and the other four stars - Ronaldo, Zidane, fees Ge and Raul, as are 5.5 million euros per year. In addition, he must charge 50% of the image transfer to Real Madrid, then that means Beckham will be such as to Pepsi, Adidas and other sponsors to get half of the individual sponsors free hand in Real Madrid.
For Sanchez, this is a delicate moment. He even scared. He was very aware of this provision for such individuals as David Beckham, It is too much, the whole may even be so abortion. Sanchez is a businessman, and if Beckham said Sanchez, David Beckham can not accept such conditions too. But no matter what David Beckham says Real Madrid will not be for him to break the routine. Real Madrid can not take risks, just because one person and let the very surprised, very relaxed, the Stephens told him not to worry about, Real Madrid out of these two is not unacceptable.
Stephens said: rather than economic issues. Real Madrid naturally increase the attractiveness of its many multinational companies are also much larger than when he was at Manchester United, and will further accelerate the growth rate and more. In addition, Real Madrid is the only sure the world can improve the brand value of Beckham The club, which is a risk joining another club. Similarly, Stephens did not forget their own identity broker, he reminded Sanchez, David Beckham's club chasing more than one, a Spanish club (Barcelona) and two Italian clubs (International Milan and AC Milan) are all still interested in David Beckham.
�����׵�ŵ Real Madrid did not meet the pursuit of perfection. now that he personally time to capture prey. this time, Real Madrid and Manchester United officially launched the negotiations. And David Beckham did not bother about them, with the England squad fly to South Africa, saw him in the eyes of the greatest heroes - Nelson. Mandela, and friendship with the South African national team competition. After that, he then back to the UK, to bring his wife and children went to the United States began a three-week vacation.
he left these days, things tend to gradually become clear. commentators began to express their opinions and speculation Which European clubs before Beckham is the ultimate ownership. a lot of clubs have joined the ranks of competition for David Beckham to: Barcelona, AC Milan, Roma coach Fabio even then. Capello also said that if his team to have Baker Beckham, then it fantastic .6 7 May, Manchester United issued a statement acknowledging that the club from Italy and Spain for the very interested in signing Beckham. The statement also confirmed Beckham SFX agency has been kept in touch with these clubs, the parties often in close communication. These are not exactly the real situation. at Manchester United and Barcelona is a house on fire, and whether or Beckham himself SFX are kept in the dark.
Section 24:
feel betrayed perhaps should be said, to keep in touch with Manchester United was Juan who is running for President of Barcelona. Laporta. at the end of the election 6 , Barcelona 10 million members will vote on whether he could be elected .6 early in the week, the rumors continued, saying that Manchester United will soon reach an agreement with Laporta. And then, �����׵�ŵ calm, waiting for an opportunity to take action. This is not the time to solve the problem with money - or any other club and Barcelona is not a price war to start the plan in his mind. he wants, just one person's battle.
good news finally came from Italy . Italy eventually withdraw from the competition, which for �����׵�ŵ, for active negotiations is good news for Laporta. Inter Milan soon abandoned, while AC Milan vice-president Adriano. Gary Jani pointed out that if we insist on the acquisition of David Beckham, even if the end to get him, will pay a heavy price, and therefore clearly out of the. AC Milan club president Silvio Berlusconi said: , made a lot of other things, to pay such a price is not worth it. 9, Manchester United issued a statement saying the club had accepted Laporta offer 45 million euros. In the upcoming weekend, June 15, that is, he is about to elect the President of the day Barcelona, Beckham will be officially was sold to The Catalan giants club. All of a sudden, the news do not know how to accept Real Madrid top to bottom. Do they all have been deceived, even in private conversation the same way? Is this Manchester United and Beckham came complicit conspiracy? No, this is Manchester United's unilateral declaration, whether Beckham Stephens had not been confirmation.
Yankees for Manchester United, it makes such a big way or glasses. Originally, Joan Laporta and the other five candidates in contention, and there is no advantage, Manchester United, to commence negotiations with such a role has been amazing. and they practice it for my lack of Beckham at least respect. No matter how Sir Alex Ferguson to see him, David Beckham, after all, loyalty to the club for 13 years. sixties and seventies of last century Manchester United superstar George. Best, Manchester United have strongly criticized the callous treatment of David Beckham. England Professional Players Association President Gordon. Taylor is also filled with righteous indignation. > are in California, David Beckham, on hearing this news felt dejected. rage, he felt betrayed, and he really hurt.
�����׵�ŵ see their own opportunities come. by Sanchez and Stephens, he learned to David Beckham, his time has come to their hand. David Beckham needs a little encouragement. After his conversation with Stephens to allow the latter immediately issued a statement through SFX, for they have been treated as no talks with the plan, Mr. Laporta. details of the transaction in order to stay ahead of the negotiations with Real Madrid, the results would be counterproductive. In fact, Barcelona has been out of the game. If David Beckham did not want to go, he would not go to .10 months ago, �����׵�ŵ in by Ronaldo, have been patiently waiting for the moment finally arrived. Manchester United loudly hawking, David Beckham joined Real Madrid I will be happy. Moreover, no other team from spoiler, which is no better opportunity.
6 13, Friday, Real Madrid and Manchester United was held in Sardinia with a decisive meeting. luncheon in the marathon, Kenyon finally a Farm handed over to Sanchez. but before completion of the transaction, there are two things to deal with. �����׵�ŵ Beckham needs and interviews with a Terms of the contract details of Graham's personal. of intra-and Ronaldo to do so. Now, he wants David Beckham to do the same: to hear it, he said, higher than any in the world Real Madrid to a club, he wanted to join Real Madrid from the heart. Sanchez convinced Beckham already know this, and he made the request in accordance with �����׵�ŵ.
6 15, Sunday, two men spoke by telephone. This day is also a vote for the election of Chairman of the days of Barcelona. la Alta won, people generally believe that he needs to thank the . That night, a guest Calderon Stadium Madrid, Atletico Madrid challenge. This is the season's penultimate league. If you want to win next week, it must win the game. lunch with the leaders of their respective teams Madrid Derby tradition. eat half of the time, Sanchez took the phone and went straight toward the �����׵�ŵ, the net is excited expression face. �����׵�ŵ stood up, looked around the restaurant, trying to find a secluded corner for secret talks with Sanchez. How can such a corner of the restaurant?
he went out, but the restaurant entrance has a lot of people. �����׵�ŵ always calm and composed, but this time he also unable to control himself. on the eve of the transfer deadline, after more and more doubts and tension among the waiting, they finally called the parties to be sufficient to life one of the most important conversation. Real Madrid president to find edgy a place to sit down and talk about David Beckham. He went to the kitchen, no; he went to the bathroom outside the corridor, does not work; men's room, where the flow of people a lot. only one place - a female toilet . He rushed in, but fortunately no one, and finally quiet. He will head out of the window, motioning to his bodyguards to hold the door and let no one enter, the situation is too urgent a.
Sanchez have long Baker Beckham said the words of �����׵��� told that David Beckham, England captain put no less: ; you for saying that I am very happy. You'll never regret it, because we are one big family. Here, you will receive the best reception. You is a great player in Real Madrid, you will become even better. For �����׵�ŵ's position, David Beckham thanked and promised that he would watch the evening with Atletico Madrid Real Madrid team. He wished his team good luck is about to join.
Section 25: Completion of contract program
return, �����׵�ŵ also thanked David Beckham. farewell, he ascribed to leave the female toilet, and then instructed the next day and Tony Sanchez. Stephens met to finalize the transaction details. And David Beckham, is the home of Hertford barbecue with his family, after consulting with his wife, they agreed, yes, that is Real Madrid. And then they sat down and watched the Real Madrid game .30 minutes, Real Madrid on a 3 to 0 lead, eventually the end of the game 4 to 0.
After the match, Beckham gave Stephens a telephone call, let him fast to complete transfer negotiations with Madrid. The next day, One Monday, Stephens and Sanchez also Real Madrid lawyers immediately start negotiating an end Tuesday afternoon. negotiations did not involve money. This shows that, when Stephens told Sanchez, choose Real Madrid David Beckham's desire to burst out from the bottom of my heart, This is not a joke. his salary automatically turned over 50% of the image of the fee issue in the negotiations were not mentioned. contract period of 4 years, this is not a problem. negotiations focus and can not be considered in a number of twigs last years problems, the main problem is settling Beckham: When he arrived in Madrid early example of accommodation, such as helped him find housing, such as finding schools for their children and to find a trustworthy steward of the problem.
6 �� 17 ��Tuesday night, the transactions between the players and the club has been completed, is to tell the rest of Manchester United and with each fax, to confirm the deal. But the story took place finish got a little bit before the twists and turns, Manchester United or Real Madrid Neither party in Sardinia island in the agreement go back on. intrigues of the time has passed. Now all the cards are spread on the desktop, only a few technical problems to be solved: of the two clubs interaction terms between the two sides need to fax the agreement; worldwide concern about the sights on Beckham move has been going on for 3 months, now is the time to complete publication of the results, so the two clubs the caliber of the news conference also need to coordinate. In addition, people are unexpected, the two clubs in the course of each fax, or some problems occurred.
complicate things, are due to the evening, �����׵�ŵ, Sanchez and two other club officials and a very important figure in the business between the first regular dinner party. The majestic important people, German people, but also Audi - Bernard, president of Volkswagen. Pysht Shi Dr. Ned. also participated in the dinner party of the company along with three other senior officials, one of whom was the Spanish division of Volkswagen's head of Jiasang Si. It is through Jiasang Si, 6 months later, in his Barcelona office, I learned the story of singular gathering place.
those few weeks, Real Madrid is negotiating with the Audi sponsorship issues, the formal dinner party leadership in both parties reach an agreement before the formal opportunity to meet . Place the Audi Forum in Madrid, is the company's core area of the branch in Spain. dinner was scheduled for 9:30. such an important occasion, no one has been late for such a strict like �����׵�ŵespecially when people keep. But the delegation was late for Real Madrid. ten minutes passed, twenty minutes, thirty minutes. even the shadows have not seen. so disrespectful, so Pysht Dr. Schneider is not used. He also made no secret of rising anger in mind.
However, when the Audi feel embarrassed on behalf of the Spanish branch when the Real Madrid man appeared. just after ten o'clock, they hurried through the gate, an absence of mind, especially when the �����׵�ŵ and Sanchez also use his mobile phone. . �����׵�ŵ understand that this appeared to be very rude, he interrupted his phone, and Audi's four officials simply shook hands, and tell them later through the explanation, they will understand his reasons for doing so. and then he again pick up the phone, continue to call.
until 10:30, on behalf of Real Madrid was able to sit down, stunned the German guests had to explain what happened. �����׵�ŵ said: Beckham signing process. Spain's largest radio station has been released news that transaction has been completed, but it is not. we are still not finalized all the details of the contract, but now must determine, because the media has surrounded us, but David Beckham is now London's Heathrow Airport, preparing to go to Japan. We hope to finalize the contract before he left. Pysht Dr. Schneider called the , Beckham will be able to include the sponsorship system.
Jiasang Si later told me: So just put all the doubts that wiped out a message. 'We are so excited, if not David Beckham and Real Madrid to the value of the transaction as 100, now its value is 150. effortlessly, without much Cut a sub-child, we will overnight increase in the value of the agreement by 50%, fantastic! phone one after another, calling the media, there are calls to Manchester United, we are no longer confused, but also no longer be spectators of. In David Beckham's transfer drama, we become active participants. All of a sudden, we, like Real Madrid, eagerly looking forward to the moment of transaction is ultimately completed. Now, for this matter The finalized, we have a great interest. They sat in silence, even daring to out, until a phone call was very important. Jiasang Si said: If Manchester United sent a fax confirming the transaction, he could not see the .11 point, when we finally hear Sanchez confirmed that the decisive documents from Manchester United has been heard, we were feeling so much pleasure, yet is down mind to. Dr. Schneider once again Pysht apology: care, if the dinner as usual, we may soon be forgotten, even if we can think of, is but another just a social dinner. And such a night, we will never forget. minutes later, Real Madrid and Manchester United's official Web site also released a statement confirming the news of Beckham's move to Real Madrid. Spain's largest radio stations around the world are eager to get the message to the people declare: , and David. David Beckham, the world's most attractive football player, has signed an agreement to join Real Madrid �����׵�ŵ club, a four-year contract. quickly spread throughout the world. Jiasang Si told me: Even in the United States is no exception. Sports events are not Lance. tied Armstrong won the Tour de France 5th consecutive championship record, not Michael. Schumacher once again climb to the top F1 racing championship, not to become the first England win the Rugby World Cup The northern hemisphere teams, but David Beckham move to Real Madrid, although the event itself and there is no competitive component.
at Heathrow airport, David and Victoria Beckham is preparing to fly to Tokyo, just before boarding a few minutes, Stephens told the news by phone to David Beckham and his wife. David Beckham smiled, firmly holding the hand of Victoria. His plane does not seem to set sail before sunset, but toward another dawn. He was very happy, but also very quiet. After 6 months of pain and wavering, he finally in a safe and magical place in a football paradise found refuge in the community. Here, he can play like an angel, where each person is wearing a white shirt.
of a classic case. In this short span of 36 hours, we received an unprecedented image of the company's exposure, so we signed a three-year contract with Real Madrid has been a real return - even doubled the reward.
Audi speak Spanish president Jiasang Si has been steady, and his courtesy. But when the Spaniard recalled July 1, 2003 �� happened the 2nd day, and all this for the significance of the company He hardly suppress his excitement. Audi, president of Spain, recalled to me the situation: first, Real Madrid made to the Audi, the possibility of David Beckham during a brief visit to the Spanish capital to provide him and his entourage three Audi cars . then Audi is trying to negotiate with Real Madrid, in order to become Real Madrid's automotive suppliers. Two weeks ago, that is David Beckham transfer news release the day, in a Snow and Audi - Volkswagen heads just shake hands. But in fact, the agreement not yet signed, Audi has not officially available to the club car.
; Jiasang Si said, in almost half of the world appeared before the media along the way brought his Audi car appeared frequently on television, appeared in newspapers around the world picture. It really counted on is the world's largest news, I am sure is also the largest in the history of the news reports. In this intensive coverage, a company so closely with its sponsorship of the brand linked together. ; advertising value of the geometry, he did estimate. He said: exposure times, if supported by advertising companies like Audi major publicity, then the answer is simple, the money we can not afford. because if such a high quality advertising for the money, then I'm afraid we have to first sell the entire company! I repeat, we have obtained 36 hours that things can not be measured by money. can not be measured! not one, but three Audi cars has been the guardian of David Beckham in Madrid trip. I am convinced that the history of marketing has never been so successful the promotion case. Sama. the. bin Laden is caught, the Audi car taken away by a more shocking images. whether the Pope, or President, or any one I can think of people who can not give our product with to such wide publicity. However, they are not only the club's shirt sponsor is David Beckham, Zinedine Zidane and Raul's personal sponsor. I also talked to the leadership of Germany's Siemens, they are its mobile phone brand printed on the Real Madrid icon well-known multinational companies before the official jersey. Our conversation related to marketing and commercial sponsorship, I found that Jiasang Si, they are also in a state of uncontrollable excitement.
Yang. Bruno, A Adidas is responsible for liaison with the global public relations director, Gunter. Weigel, head of the company's football affairs, they said, Adidas is the global market, multinational companies have, so that they are excited Real Madrid has become ; Bruno said. Weigel chipped in.: Adams and David Beckham has signed a 10-year contract, and since 1998, Real Madrid has become the team sponsor Adidas. So when they heard the news of David Beckham to join Manchester United after their response? Both laugh, or laugh son. they were all doing it? whether the Adidas headquarters became a sea of joy, as if they scored in a final winning goal? they dance it in the office? heads of state In the Siemens company, even outside of Siemens AG, are seen as business genius. Rove. Beisiwangge, sponsored by the company in charge of global business, almost business people from around the world surrounded everyone wants He can attend various meetings and lectures of marketing. all want to hear him tell how he in such a short period of time, with such rapid change in innovative ways short of the company's public image. He told me that Siemens is the world's third or fourth largest multinational corporations in 200 operates a number of countries, with 420,000 employees. in the field of mechanical engineering, the company has distinguished reputation. But the company decided to enter in 6,7 years ago, when the mobile phone market, which has become an obstacle. Siemens brand image - - respectable, conservative, old-fashioned German style, with this new product disproportionate. Moreover, the company has not yet entered the retail market, Siemens is also almost everyone knows. solve two problems. Almost overnight, we became a global appeal of the 'sexy business'. But a football club from Spain but why to be so effective marketing tool in the countries and regions far away from the people here have such a strong impact on the hearts? in China is a good example, and here the market, also happens to Siemens and Audi signed an agreement with Real Madrid, his heart's strategic destination. because it is interesting that the eyes of the Spanish Real Madrid's name on the special ability to make people think of for this country. I have let a I Permanent know what to reporters in Madrid, Spain, the Real Madrid what it means.
he replied The problem, he began to explain to me, there is another Basque city of Bilbao and San Sebastian two. In other places, most of Spain Real Madrid regarded as the investigation, in Seville, Real Madrid's supporters more than the other two of the city famous La Liga club Sevilla and Real Betis supporters combined.) , Spain has done, brought back the people's memories of past glory of the Kingdom. both high and low society, have a trace of a noble from the bones. most of the fans, even live in the most remote mountain villages, it seems that the They also look forward to from the